Oct 12, 2018

Singer Sri Lanka - Sony launch new OLED and 4K HDR TV series

Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, together with Sony International, launched OLED and 4K HDR Television Series along with the MASTER series: A9F and Z9F Television series at an exclusive event held at the Shangri-La Hotel, Colombo recently.

The event was attended by, Mohan Pandithage- Chairman of Singer and Hayleys Group, Asoka Pieris – Group CEO of Singer, Mahesh Wijewardene - COO, Kumar Samarasinghe – Marketing Director, Piyum Jayathilake – Marketing Manager, Tharaka Warnakulasuriya – Brand Manager Singer (Sri Lanka) PLC with Jeremy Heng - Head of Marketing Sony South East Asia, Justin Wong (Branch Head) of Sony International (Singapore) Ltd – Sri Lanka Representative Office and Dilshan Gammampila (Head of Marketing) of Sony International (Singapore) Ltd – Sri Lanka Representative Office.

The new television series is designed to deliver enhanced contrast, colour and clarity. The A8F and X9000F series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony’s proprietary innovations. Building on the 4K HDR OLED TV technology that Sony introduced in 2017 under the BRAVIA range innovations, Sony expands the BRAVIA OLED line-up to deliver cutting-edge premium OLED TVs to a wider audience. The new A8F series inherits Sony’s unique 4K HDR picture processor-X1 Extreme, and the Acoustic Surface technology to give not only high visual quality but awe-inspiring sound.

Expressing his views, Asoka Pieris– Group CEO of Singer Sri Lanka PLC stated, “We at Singer are delighted to present the best in products, service and experience to our customers. These state-of-the-art Sony Televisions will bring the most innovative technological features to Sri Lankan homes and enrich their lifestyles”.

As an OLED TV, the A8F series produces an incredibly detailed picture with deep blacks, rich and realistic colours and an exceptionally wide viewing angle. Sony’s more than half a century worth of picture processing expertise lends to precise control of the 8 million OLED pixels for a stunning realization of an unparalleled 4K HDR picture, while Acoustic Surface technology allows the sound to come from the screen, creating an entertainment experience with a beautiful picture.

Justin Wong (Branch Head) of Sony International (Singapore) Ltd – Sri Lanka Representative Office said, "Sony is privileged to introduce to Sri Lanka a gamut of world class innovations which would provide an enhanced user experience. As an international brand we focus on delivering best in class solutions that help our customers to own and relish high quality products".

In parallel, Sony has expanded the TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new X9000F series, equipped with the X1 Extreme processor, will be available in 85’’, 75’’, 65’’, 55’’ and 49’’ class.

Both the A8F and the X9000F series will support Dolby Vision, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks and vibrant colours.

In addition they launched the new A9F and Z9F series arrived as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. Having developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers, Sony is confident the flagship MASTER Series delivers the highest quality picture possible in a home setting.From 4K film, video and still cameras, to game consoles, mobile phones and televisions like the MASTER Series, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers “from the lens to the living room”.

Both the A9F and Z9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. The X1 Ultimate Picture Processor can intelligently detect and analyze each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Using Android TV Hands-free Voice Search function on both the Android 8.0 Oreo-equipped A9F and Z9F will be even easier to browse through channels and functions. Both models have built-in microphones that allow you to simply speak to the TV to find what you quickly want, or ask it to play TV shows, movies, and more. With Android TV Hands-free Voice Search, there’s no more complicated navigation or tiresome typing necessary.

Singer Sri Lanka PLC continues to engage with its consumer base through the largest distribution network in Sri Lanka of over 430 retail stores and 600 dealers spread island-wide and an equally-established after sales service network. In order to provide consumers with greater flexibility when making purchases, Singer offers consumers easy payments schemes including interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers. The company has won numerous awards for such efforts and out of all SINGER has been the number one People’s brand in the country for twelve consecutive years.

Sony Corporation, a leader in the consumer electronics market is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.