These 200 million shipments constitute a new record for HUAWEI.
Peter Liu, Country Head HUAWEI Devices Sri Lanka, commented on this global achievement: "Looking to the future, HUAWEI's consumer business will always be led by the core 'consumer-centric' concept, and will dare to keep innovating, and make every effort to become a pioneer and leader in the next wave of the smartphone revolution. In Sri Lanka, HUAWEI has succeeded in securing the number one position in smartphone sales according to recent GfK reports. So we will keep working diligently to create new value for consumers, let our consumers better enjoy their lives, and truly make HUAWEI a brand that is beloved by Sri Lankans."
The innovative product ranges launched in 2018 has achieved remarkable popularity in Sri Lanka due to the flagship features and technology introduced with each product. The HUAWEI P20 series devices launched in 2018 is once again raising the bar for what smart mobile photography can do, proving that even thin and stylish mobile phones can provide a professional-level photography experience. Further, the outstanding cosmetic design of the HUAWEI P20 series has won over a large number of female users. Since its release in March, global shipments have exceeded 16 million units.
The HUAWEI Mate 20 series, launched in the later part of the year is renowned for its advanced technological standards with which HUAWEI brought the most powerful and sophisticated chip in HUAWEI history, the Kirin 980 to light. Within two months of the release of the Mate 20 series, it had already shipped over 5 million units.
HUAWEI's nova series has been particularly popular with young users, thanks to its stunning appearance and innovative visual elements. As a result of the HUAWEI nova 3's bold color scheme and innovative selfie system, it became the most popular selfie phone of 2018. As of the end of 2018, the uber-popular nova series has sold a total of over 65 million units, making it the leader of HUAWEI's nascent line of mid-range devices.
Along these devices, HUAWEI has led a number of the industry's most popular, innovative, and competitive technological fields, such as photography, battery life, communication, and AI. This innovation has won the favor of consumers in Sri Lanka and all around the world, leading the industry.
It’s important to remember that a smartphone serves as the bridge between the physical and virtual worlds, and to continue to play that role, it must constantly store and protect more and more information. Therefore, HUAWEI believes that the privacy and security of its users is just as important as making outstanding and appealing products. HUAWEI has thus put the issue of privacy protection ahead of basic commercial interests, and complies with Generally Accepted Privacy Principles (GAPP) for privacy protection,the most stringent privacy technology framework in the world. HUAWEI also applies Privacy by Design principles throughout all of its product development, design, verification, sales, services, and procurement activities. HUAWEI has also built onto the open ARM chip architecture and its underlying Google Android system to further enhance security for both devices and users.
Furthermore as per IDC: global smartphone market share, in the second and third quarters of 2018, HUAWEI became the world's second largest smartphone manufacturer, with a global market share of 14.6%.
At present, HUAWEI smartphones are being used by more than 500 million consumers in more than 170 countries around the world. According to a report by IPSOS, one of the industry's leading third-party research institutions, the HUAWEI brand has already become associated with the idea that it keeps on progressing, and has strong innovation ability and trustworthiness in the eyes of its global consumer base.