The partnership will enhance the safety provided by the new range of AMW tyres and look into the well-being of the users by offering a complimentary Personal Accident insurance Rs 250,000/- up to a period of one year to every customer who chooses to purchase the new tyres. This cover will be valid for 24 hours a day and includes death and total permanent disablement. The event was attended by Brandon Morris - Managing Director, Lasantha Wijeweera - Director Manufacturing and the Board of Directors of AMW as well as Upali Witharana – Deputy Managing Director, Roshan Ranasinghe – General Manager and several other Management team members of Ceylinco General Insurance.
The three AMW tyre brands that offer this scheme - AMW Mor-Max motorcycle tyres, Epic Hi-Max three wheeler tyres and Epic Ray-Max scooter tyres – are available island-wide through AMW’s network of outlets and dealers. All three tyre brands provide modern tread pattern designs that ensure superior grip for any type of road conditions and enhances safety levels through better braking response. They also provide superior control and stability together with better cornering stability. The low rolling resistance features of the tyres guarantee reduced fuel consumption, leading to lower running costs per km. All tyres are manufactured in AMW’s state-of-the-art factory complex in Kalutara that has international certifications including ISO 9001:2008 Quality Management System, ISO 14001:2004 Environmental Management System and EU REACH Certificate of Compliance.
Expressing his views about the partnership, Lasantha Wijeweera - Director Manufacturing stated, “If you look at the number of accidents that take place around the country each year, statistics have shown that a majority of them can be attributed to 3-wheelers, motorcycles and scooters. While these are the main modes of transport for the general public, there hasn’t been enough focus on enhancing the safety of these vehicles. This partnership with the market leader in the Sri Lankan Insurance industry, Ceylinco General Insurance will provide these customers a safety net through an innovative insurance cover as they go about their daily lives. We believe that, through AMW tyres, the users of these types of vehicles will be able to enjoy a safer ride as AMW tyres are specially designed with safety in mind in order to minimize the risk of accidents.” He added that AMW cares for the well-being of the customer and offered services and support well beyond the initial sale. “By introducing a high-quality product backed by the expertise of a giant like AMW and by tying up with a Sri Lanka's insurance giant, Ceylinco General Insurance, we are setting the platform for our valued customers to receive the best possible care when travelling with their families and friends,” he added.
Founded in 1949, AMW has grown consistently over the past 70 years to become one of the distinguished groups in Sri Lanka. AMW offers world-class brands including Yamaha, Nissan, Suzuki, Renault and Piaggio, as well as associated products Sonax car care range, Castrol lubricants, and New Holland tractors. AMW provides superior island-wide after sales service and spare parts availability as well as financial solutions through AMW Capital Leasing, while AMW Automall provides reliable access to pre-owned vehicles to Sri Lankan customers. In 2008, AMW came under the management expertise of Al-Futtaim Engineering (AFE), a wholly-owned subsidiary of Al-Futtaim Group, a large conglomerate in the UAE. The Al-Futtaim Group is an integrated commercial, industrial and services organization with diversified interests in automotive, electronics, insurance, services, real estate, retail and overseas operations.