Aug 20, 2019

Singer launches John Deere 4WD tractors to SL

Singer Sri Lanka PLC, a household name in consumer durables and diversified company in Sri Lanka launched three 4WD Tractor models from the world-renowned USA based brand John Deere.

The launch was held ceremonially at The View, Waters’ Edge recently.

The introduction of innovative technology from one of the world’s best brands, John Deere, was the emphasis for Singer Sri Lanka to bring down the best equipment to Sri Lanka’s existing Agri machinery industry. Singer Sri
Lanka currently markets two-wheel tractors and have been named as market leaders for the fourth year. With their current stance in the market and with being the No. 1 in the two-wheel tractor market, they only saw it fitting that they select from the best in global Agri machinery technology and introduce it to the country.

The current market demand for Agri machinery is big in Sri Lanka and this came as a timely initiative to introduce the 4WD tractor and fulfil the requirement of user-friendly, economical and innovative technology for their consumers. With Singer Sri Lanka’s expertise in this sector and with their established dealer network island wide, they can leverage on this and ensure the availability of these products.

Commenting on the recent launch, Singer Sri Lanka CEO, Mahesh Wijewardene said, “With the trusted name that Singer Sri Lanka has, we wanted to take a step forward to provide our support towards enhancing the agriculture
sector in Sri Lanka and the tie up with John Deere Agri equipment will be a win for both companies. We look forward to unveiling more products in this category in the long run in developing the Agriculture sector.”

Three John Deere models were introduced at the launch, the 3036E, 5045D and 5047D with a horsepower of 36, 47 and 45 respectively. Key features include power steering, powerful hydraulics system and a high lifting capacity
safety bar among other things. Both, the 3036E and 5045D are available on 4-wheel drive only whereas the 5047D comes as a 2-wheel drive which can be switched into a 4WD. With the purchase of one of these models is a 42 blade rotovator which comes free with it. Other accessories such as disk ploughs, tine tillers and front loaders can be purchased separately as well and easily incorporated into these tractors.

Giving his insight about the new unveiling, Singer Sri Lanka Marketing Director, Kumar Samarasinghe said, “We are delighted to have one of the world’s best global brands such as John Deere on board with Singer Sri Lanka and we can guarantee our consumers will receive the best of equipment incorporating user-friendly tech specifications that would enable them to achieve maximum outcome.”