The campaign, initially started in the US after Facebook’s refusal to take action against posts from Donald Trump which critics said incited violence, has now grown to become an international movement.
Viber, owned by the Japanese conglomerate Rakuten, has its largest markets in eastern Europe, south-east Asia, and north Africa, and the company’s chief executive, Djamel Agaoua, said the move to cut ties was prompted by Facebook’s “poor judgment in understanding its role in today’s world”.
On Wednesday, Viber pulled all advertising from Facebook and its sister app Instagram. Now, the company has begun the more labour-intensive process of removing all Facebook technology from Viber’s own apps.
The company uses a number of Facebook tools, Agaoua said. Facebook Connect enables a “login with Facebook” button, common in apps and on websites across the world, while Viber also integrates with Giphy, an animated gif search engine that Facebook bought in May.
(Excerpts : The Guardian UK)