In a repeat of last year’s success, the company also won the “Youth Brand of the Year”, “Consumer Durables - Brand of the Year” and subsequently rounded off the night by winning the coveted “SLIM-Nielsen People's Brand of the Year - 2017”.
Organized by the Sri Lanka Institute of Marketing (SLIM), the SLIM – Nielsen Peoples Awards allows the general public to name a host of their favourite entities, such as brands, personalities, advertisements, films and teledramas, that have made a significant impression in their minds during the past year. No individual or company can apply for recognition themselves as they must be nominated by the general public. This paves the way for a true reflection of the views of the general public based on what is close to their hearts and minds in their day-to-day lives. A comprehensive survey is carried out for this purpose with randomly selected males and females between the ages of 18 to 50 years being interviewed in all 25 districts. The data was captured through face-to-face interviews using a structured questionnaire by Nielsen field research officers, who were specially trained to conduct interviews of this nature.
Commenting on the award, CEO - Singer Sri Lanka Group Mr. Asoka Pieris stated, “We are greatly honoured and also thankful to the people across Sri Lanka for continuing to believe in the Singer brand not just for one year but for 11 consecutive years. It is clear that Singer is the most loved brand in Sri Lanka”. He added that “the close bonds that the company has built with the general public through engagement via social service programmes, sports sponsorships and support given to various causes and events organized by the people have also contributed to this success”.
Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands such as Singer, SISIL, Samsung, Hitachi, TCL, Beko, Sony, Huawei, Dell, Sharp, Mitsubishi and many more. The company continues to reach out to its consumer base through a network of over 420 showrooms spread island-wide and an equally established after sales service network.