Feb 19, 2022

Highest dollar usage on publicity by Dialog? Featured

In Sri Lanka, it is suspected that Dialog Axiata is spending the most amount of dollars on internet advertising, it is reported.

The Dialog Axiata brand is the most visible brand on the internet in Sri Lanka, according to the recently released Digital Outlook Sri Lanka 2022 survey report.

This is an annual report with data on market conditions.

This report is prepared jointly by the Asia Pacific Institute of Digital Marketing (pvt) Ltd. and the Department of Marketing Management, University of Kelaniya.

Accordingly, it states that Daraz is the second most visible brand on the internet in Sri Lanka.

Samsung is in third place, followed by Uber Eats and Apple in fourth and fifth place.

All relevant companies are not Sri Lankan companies and are foreign owned.

In addition, Singer, People's Bank, Odel, Abans, Kelly Felder, CBL, Ali Express, GFLOCK, Pizza Hut, Milkmaid, Cocacola, Dell, Hameedia, Prima, Huwai, PickMe, Chenara Dodge, Sampath Bank, Marmite and Lassna Flora are among the leading 30 brands advertised on the internet.

This suggests that these companies also spend a lot of dollars on digital advertising.

This is the third such report prepared jointly by the Asia Pacific Institute of Digital Marketing (pvt) Ltd. and the Department of Marketing Management, University of Kelaniya.

DialogDoc

Top