May 19, 2017

DIMO, Mahindra launches YUVO in Sri Lanka

Diesel & Motor Engineering PLC (DIMO) together with Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), launched the new range of tractors - Mahindra YUVO in Sri Lanka.

With this introduction, Mahindra Tractors has raised its bar in farm technology with the new age tractors with superior technology in the range of 30-45 HP segment, that promises to give more coverage, faster operations & better quality of work.

Built on a completely new platform with a unique and Industry first 12F+3R Full constant-mesh gearbox in the category, Mahindra YUVO is extremely versatile and can be used across more than 30 different farming applications. It boasts of more coverage, faster operations and better quality of work. Moreover, YUVO’s advanced technology helps serve the diverse needs of rural and local farmers - from land preparation to harvesting as well as post-harvesting requirements, and helps them do more, faster and better.

Speaking on the occasion, Sanjay Jadhav, Vice President, Head of International Operations - AFS (South Asia), Mahindra & Mahindra Ltd, said “Mahindra is World’s No. 1 brand in tractor by volumes, with a vision of becoming the pioneer in providing technology driven Agri Specialist solutions to farmers across the countries and enabling them to Rise to a Prosperous tomorrow. The launch of Mahindra YUVO in Sri Lanka, is a step in this direction that will cater to the evolving needs of the farmers in the island nation. Mahindra YUVO has been designed based on consumer insights from varied farming applications across different countries. Hence, it is one of the most versatile Agri Specialist tractors currently available in the market.”

Ranjith Pandithage, Chairman and Managing Director of DIMO– the only authorized distributor for Mahindra Tractors in Sri Lanka said, “Sri Lanka’s rich social, cultural and economic history is deeply rooted in agriculture and its paddy cultivation tradition. For more than two decades DIMO together with Mahindra Tractors have been offering Agri solutions to further build farming traditions. With this new offering, DIMO aims to take a leap in providing modernized farming solutions, with better output and more income. DIMO’s excellent after sales service, delivery of promise, reputation and reach across the country has enabled Mahindra Tractors to further strengthen its position in rural Sri Lanka. Mahindra YUVO has many new technology features designed to deliver superior performance in farming operations, in any soil conditions and versatile enough to carry out over 30 applications. This makes the Mahindra YUVO an ideal tractor for the rural and local farming community of Sri Lanka, with the reassurance of DIMO.”

Mahindra YUVO is designed to set a new benchmark in style, operator comfort and convenience. Its advanced transmission offers a unique 12F x 3R gear box, offering multiple speed choice to farmers while using any implement. A full constant mesh gear box along with an ergonomically designed, car like side shift gear system makes driving effortless. Planetary reduction in Yuvo makes it a very robust tractor. The operator platform & deluxe seat, levers & pedals designed for easy reach & minimum efforts, will allow long hours of fatigue free working for the farmers.

DIMO is the only authorized distributor for Mahindra Tractors in Sri Lanka, spanning a relationship of 27 years. For more than two decades Mahindra Tractors have become a household name among farmers – delivered along with the DIMO promise of exceptional customer care. As at today DIMO has more than 40 branches across Sri Lanka and these branches will support the sales of Mahindra Yuvo tractors, along with the many dealers island wide.

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