Jul 13, 2017

Lux ‘Magical Spell Body Wash’ launched

Unilever's iconic brand Lux, which has been a household name for generations have launched its latest product to the local market, namely its ‘Magical Spell Body Wash’ an indulgent, luxurious and fragrant shower experience that brings out the ‘bold and beautiful’  side of a woman.

Inspired by key notes of the rare and intense Black Orchid, Lux® Magical Spell body wash is a bold, statement fragrance that offers an indulgent, luxurious shower experience that leaves a rich and alluring fragrance on the skin for up to eight hours after a shower .

“Since 1925, Lux® has been bringing the best of beauty – and the pleasure that comes with it – to every woman in the world.  Made like the costliest French soap and known as the beauty secret of some of the most glamorous stars– from Elizabeth Taylor and Marilyn Monroe to Shu Qi and Aishwarya Rai – our alluring beauty treats delight women in more than 100 countries worldwide every day”, said Brand Manager Lux, Inura Jayasuriya . “Perfect for a new generation of Millennial Women, this is a signature Lux creation that brings out a woman’s bold and beautiful side, inspiring her to step out of her comfort zone because really, what is life without a little adventure” ?

Exquisitely crafted by world class perfumer Nicole Mancini, Lux® Magical Spell body wash features the precious and exotic Black Orchid as the sensual, addictive centrepiece of this statement fragrance. Infused with an opulent combination of dark floral notes, this is a truly unique and daring scent captured for the first time in a body wash.

With opening notes of Juniper Oil and set amidst a captivating blend of dark woods, golden amber and vanilla bean, the result is an intense, alluring and long-lasting perfume that truly brings out the ‘bold’ in a woman, leaving her feeling more beautiful and more confident than ever.

Skilfully formulated and infused with Fragrance Pearls™, Lux® Magical Spell body wash leaves the skin with an intoxicating and long-lasting fragrance which lingers for up to eight hours after every shower.

According to Ms Mancini, “women of today are very unconventional in their thinking, attitudes and behaviour. What they want is to make a positive difference in the world and to do that, they want to feel confident and empowered with the ability to live life to the fullest,” .

The luxurious lather of a liquid soap gives the intense fragrance of Lux® Magical Spell body wash an amazing bloom, leaving a stronger, more distinct and longer-lasting fragrance. “All you need is a little bit of Lux Magical spell Body Wash to get the most out of this whole new shower experience for an indulgent, luxurious and fragrant cleansing regime like no other” said Dinusha Ekanayake – Category Leader Sin Cleansing for Unilever.

“At Lux®, we believe that beauty shouldn’t be about hard work but about pleasure. That’s why we work with the world’s best perfumers to create beauty treats infused with the finest fragrances. Our goal? For each Lux shower to be a delight to the senses, making women feel fabulously feminine, everyday. Because we know, when women feel this way, they get a lot more out of life”, said Marketing director, Personal care, Sharmila Bandara.

Feel fabulously feminine everyday – with Just a little Lux®.