On Wednesday, Coca-Cola announced plans to stop selling Coke Zero in the US in August, replacing it with a beverage with a different recipe, design, and name: Coke Zero Sugar.
“It is a reinvention of Coke Zero,” CEO James Quincey said in a call with investors.
With zero sugar and zero calories, the drink appeals to customers who are seeking lower-sugar options.
According to Quincey, many people simply don’t understand that Diet Coke and Coke Zero do not contain any sugar. With Coke Zero Sugar, that fact is front and center.
But people are already freaking out online about the loss of the Coke Zero they know and love.
(Excerpts from businessinsider.com.au)