Nov 24, 2017

Sanga signs as brand ambassador

After the successful launch of the Renault brand in Sri Lanka led by the Attractive, Innovative and Affordable Renault KWID, in partnership with Associated Motorways Private Limited (AMW), there is another important milestone that will excite both automotive and cricket enthusiasts – the signing of the global cricketing superstar, Kumar Sangakkara as the brand ambassador in Sri Lanka.

The association marks the union of two iconic brands that are synonymous with passion and innovation, have universal appeal and boast of an illustrious and successful lineage.

Sri Lanka is a very important market for Renault and is progressing towards a new and dynamic phase of growth.

This association will leverage the versatility and legacy of both Renault and Kumar Sangakkara, as he represents the underlying brand ideology of Renault: ‘Passion for Life’.

This promise embodies what Renault does best - building cars that are designed around peoples’ lives, with a passion of making them desirable and attractive.

Commenting on the announcement in Sri Lanka, Sumit Sawhney, Country CEO and Managing Director, Groupe Renault, Indian Subcontinent Operations, said, “In a short span of time Renault has made quick progress in Sri Lanka and we are grateful to our customers for the phenomenal response to Renault KWID. It gives me immense pleasure to announce Kumar Sangakkara as our brand ambassador and his attributes as a champion and leader is the perfect blend to bolster our plans for a long-term successful innings in Sri Lanka.”

The partnership is also timed with Renault's next phase of growth in Sri Lanka, as they look to significantly increase their presence across the country, as well as to aggressively expand their island-wide dealership footprint.

Renault has recently expanded its network to 6 showrooms and 21 service centres across the country. The mass appeal of Kumar Sangakkara will definitely resonate and have a positive impact on taking Renault KWID to newer and emerging cities across Sri Lanka.