Dec 08, 2017

Exclusive Lines launches new app, loyalty scheme

Luxury brand retailer - Exclusive Lines launched their latest app as well as the first ever ‘NFC Tap and Go loyalty’ scheme yesterday (07).
 The app that will not only make the customers’ shopping experience easier but will also allow their  merchandise to be delivered to their doorstep as well.
Exclusive Lines has offered discounts on points schemes that are unapparelled. They are eligable for discounts on several occasions, starting with a 5% bonus on registration and 50% on the 6th purchase and special 50% bonus on the customer’s birthday  and anniversary. 
The app also allows for unrestricted upgrades to VIP and VVIP at any time. 
Speaking at the launch, Exclusive Lines Director Hiru Surtani said, “Almost all our customers are smartphone owners so it made complete sense to introduce an app in place of their loyalty cards. The EL mobile app also accommodates customers whose smartphones do not have the NFC option, through an alternative method in place of tapping, to utilize and benefit from this app. We have designed this app to be compatible with all types and categories of smartphones. Our customers can now shop at any time via the app and score loyalty points without having to worry about carrying a card.”
The app also brings the rare element of transparency to the table as  users can access information on their purchases and loyalty points at any time. They can also keep abreast of special mobile promotions and benefits, receive news on upcoming online and offline promotions, and get in touch directly with Exclusive Lines for queries and news.
This free app is available on Google Play and Windows and will be available on iOS by mid-December.
Exclusive Lines has led the charge for premium quality branded products in Sri Lanka for over 20 years, and represents several international luxury brands such as Lancöme, Yves Saint Laurent, Estée Lauder, Dolce & Gabbana, Clinique, Gucci, Hugo Boss and over 50 international brands for fragrance, skincare and cosmetics.