Apr 18, 2018

SINGER wins big at Dell Partner Awards FY18

Singer Sri Lanka PLC, the country’s premier consumer durables retailer, won the most coveted Best Consumer Distributor FY18 accolade at the DellEMC Partner Awards held recently. The awards ceremony was held at Taj Samudra Hotel in the presence of leading local and global IT professionals.

Singer clinched the “Best Consumer Distributor” award as a result of the excellent contribution the company made towards Dell business under the consumer segment during the FY18. Singer Sri Lanka PLC was the highest contributor under consumer category which entails retail business and dealer distribution. In addition to the Best Consumer Distributor award, Singer Sri Lanka PLC Territory Manager Charitha Perera won the "Best Consumer Sales Person FY18 (Distribution)" award, making the night a spectacular one for the country’s leading brand.

Director Marketing SINGER Sri Lanka PLC Kumar Samarasinghe said, "As the number one consumer brand in the country this award further reiterates SINGER Sri Lanka’s strong distribution network coupled with its island’s best after sales service network and the unique offerings including promotions that made Sri Lankans to experience the global brand DELL through SINGER. We are indeed proud of this top achievement and we will continue to introduce DELL offerings to all Sri Lankans".

SINGER partnered with DELL in 2014, and within the short phase of operations SINGER managed to demonstrate a rapid growth in DELL sales resulting in increasing its overall market share in Sri Lanka.

Singer Sri Lanka is renowned for offering consumers a wide range of top-quality international brands, engaging with its consumer base through the largest distribution network in Sri Lanka of over 420 retail stores and 2,800 dealers spread island-wide and an equally-established after sales service network. In order to provide consumers with greater flexibility when making purchases, Singer offers consumers interest-free schemes, special discounts, trade-in discounts, free offers and credit card offers.The company has won numerous awards for such efforts and out of all SINGER has been the number one People’s brand in the country for twelve consecutive years.