May 24, 2018

ASUS partners with Singer Sri Lanka

Singer Sri Lanka PLC, the country’s premier consumer durables retailer, has been appointed as a Consumer notebook Distributor and as the exclusive Large Format Retailer (LFR) for ASUS laptops in Sri Lanka.

Along with the official announcement of the partnership, a range of cutting-edge ASUS laptops were introduced to the audience at the launch event held in Colombo recently. The event was attended by Asoka Pieris - Group CEO of Singer Sri Lanka PLC, Kumar Samarasinghe Marketing Director of Singer Sri Lanka PLC and several members of the Singer management as well as members of the ASUS team including Leila Lin –Country Product Manager, Ishkey Irshard - Country Manager Sri Lanka & Maldives and Kasun Andramanage - Commercial and LFR Manager.

ASUS is a multinational computer hardware giant with a focus on creating products for today’s and tomorrow’s smart life. It is the world’s No. 1 motherboard and gaming laptop brand as well as among top-three consumer notebook vendor. Several ASUS laptops were introduced to the audience at the launch ceremony. ASUS will be introducing range of laptops at various price points and specifications to cater to the requirements of different customers. These products will be powered by latest Intel 8th gen Core i series processors, and Genuine Windows 10 operating system. Other innovative features include FHD anti-glare screen, Finger print reader, Asus fast charging technology and NVIDIA® GeForce® MX130 dedicated graphics card.

Leila Lin–Country Product Manager of ASUS stated, “At ASUS, we believe that it is time to take our cutting-edge laptop range to all parts of the country and there is no better partner to do that with than Singer Sri Lanka. Singer’s unmatched footprint across the island and their service excellence is the perfect platform to take our ASUS laptops to the Sri Lankan consumers who are always looking to embrace stylish, powerful and technologically superior products.”

Expressing his views on the ground-breaking partnership, Asoka Pieris - Group CEO of Singer Sri Lanka stated, “This is another exciting landmark in Singer’s journey of offering the world’s leading products to the Sri Lankan consumer. ASUS is widely known to be a top global tech giant and one of the world’s most admired companies. By launching ASUS laptops in Sri Lanka, we are giving our valued customers the opportunity to experience a state-of-the-art, award-winning product backed by the service excellence of Singer Sri Lanka.”

All ASUS laptops offer a 2-year global Manufacturer’s Warranty while customers can take advantage of Singer’s 2-year Extended Warranty at a special rate to obtain a total 4-year warranty for all the ASUS laptops. The products will be made available at all Singer channels.

Singer Sri Lanka owns Sri Lanka’s largest retail network, including Singer Mega, Singer Plus and SISIL World showrooms, comprising over 430 retail outlets.

In 2015 and 2016, Fortune magazine recognized ASUS as one of the World’s Most Admired Companies, and for the past four years, Interbrand- the worlds most valuable brand ranking has ranked ASUS, Taiwan’s most valuable international brand. The company has more than 17,000 employees, including a world-class R&D team. Driven by innovation and committed to quality, ASUS won 4,385 awards and earned approximately US$13.3 billion in revenue in 2016.

Large Format Retailers play an important role in brand recognition and by partnering with Singer Sri Lanka, ASUS is able to take advantage of Singer's unparalleled network of outlets around the country and thereby take ASUS laptops to a broader audience. As Singer is widely known to be Sri Lanka’s Number 1 brand, having being recognized as the “Most Popular Brand Name” for the 12th consecutive year at the SLIM-Nielson People’s Awards, the tie-up will also boost the ASUS brand in the eyes of the target audience.