Aug 07, 2018

Huawei nova3 series launched (Pics)

Huawei, Sri Lanka’s number one smartphone brand unveiled their innovative nova3 series smartphones; the nova3 and nova3i at a gala launch yesterday (06).

The event was held under the patronage of Huawei Device Sri Lanka Country Head Peter Liu, Singer Sri Lanka PLC Group CEO Asoka Pieris, COO Mahesh Wijewardene and Marketing Director Kumar Samarasinghe, Digital Media Director Jagath Perera and Dialog Head of Device Business – Mobile Telecommunication Ayomal Gunasekera, Mobitel Senior Manager – Data, Devices & Enterprise Strategy Yasiru Abeygunawardana including dealers and other dignitaries. Musicians Raini Charuka Goonatillake, Tehan Perera and fresh actress and model Oshadi Himasha also participated at the event.

Made to empower users to experience a fuller life, the two smartphones feature an AI quad-camera setup which is a first for Huawei.Both HUAWEI nova3 and HUAWEI nova3i house dual front facing cameras with a 24MP primary camera and 2MP secondary camera. The former captures photos and videos with vivid clarity, whereas the secondary camera takes care of the depth data. The two sensors work in concert to focus on the subject and captures images with a field of vision that is similar to the human eye, resulting in truly immersive photos.

The rear camera on the HUAWEI nova3 comprises a 24MP monochrome and 16MP RGB sensor with dual f/1.8 wide aperture 6p lenses. Combined, they allow the device to not just capture crisp images even in dark or low-light environments, but also provide greater control over the photos. HUAWEI nova3i houses powerful rear cameras which combines a 16MP primary sensor and a 2MP secondary sensor. The former captures vivid images and videos, while the latter records depth data to create a professional bokeh effect, resulting in more natural-looking images.

Country Head HUAWEI Devices Sri Lanka, Peter Liu stated, “With the introduction of the Huawei nova3 series to the Sri Lankan market, we guarantee our customers and smartphone enthusiasts would enjoy the wonders of AI technology introduced through this new series. The devices are especially targeted at the younger generation backed by the superior innovation, quality and service offering from Huawei”

HUAWEI nova3 and HUWAEI nova3i feature a trendy outlook and meticulous craftsmanship that has been designed as a fashion statement for the youth. The two devices sport the newest generation 6.3-inch FHD+ (2340x1080) 19.5:9 FullView display. These specs enable the display to push out bigger and sharper images while giving the devices a slimmer look than their predecessors. Furthermore, each of the two devices comes with a different range of vibrant colour variants. HUAWEI nova3 and HUAWEI nova3i are both available in a trendy, unique colour known as “Iris Purple, the striking gradient which smoothly transitions from blue to purple. To realize this breathtaking gradient effect, Huawei covers both devices with glass panels. Both sides of HUAWEI nova3 are covered with a smooth double curved glass panel, and the back panel lets the gradient effect come out with exquisite texture.

HUAWEI nova3 is powered by the flagship-class high performance Kirin 970 SoC, featuring the Neural Processing Unit that is dedicated to processing AI tasks. Combining the NPU with Huawei's HiAI mobile computing architecture, Kirin 970 excels in AI computations and delivers 50 times better performance and 25 times better efficiency than traditional CPUs. The nova3 series also provides the best gaming experience through the GPU turbo which ensures faster action. GPU Turbo is a revolutionary soft and hard collaborative graphics acceleration technology that opens up the processing bottleneck between the EMUI operating system and GPUs and CPUs, enabling graphic processing efficiency to increase by up to 60% and allowing the speed of mobile phones to be greatly enhanced. It has the added benefit of reducing power consumption while playing games by up to 30%.

Huawei nova3i includes the new HiSilicon Kirin 710 SoC and a 3340mAh battery, while the Nova 3 is powered by a HiSilicon Kirin 970 SoC and a 3750mAh battery. Both the handsets come with 19.5:9 displays and notch-based designs.

The AI technology also features the unique 3D Qmoji which mimics users’ facial expression andreplicates them as animated videos which could be shared with friends in just one click. Other AI features include AI Shopping where the user can scan any product and the feature will immediately search for that product on an online store and connect the user with it with access to a link. Another feature is the AI Gallery which categorises photos automatically, allowing users a quick way of accessing photos in multiple methods such as people or location.

The Huawei nova3 and nova3i comes with a one year warranty and will be available for consumers at all Huawei Experience Centres with Sri Lanka’s leading smartphone marketer, Singer Sri Lanka PLC ensuring the availability of the nova3 series devices island wide. Selected Dialog and Mobitel outlets would also market the new devices with the Huawei nova3 priced at 79,900 and Huawei nova3i priced at 49,900.

Recently Huawei overtook its competitor to be the number two smartphone brand in the world according to IDC last week. In Sri Lanka, Huawei has succeeded in securing the number one position in smartphone sales according to recent GfK reports. In 2017, HUAWEI was ranked 48 on BrandZ’sTop 100 Most Valuable Global Brands, number 79 in Forbes World’s Most Valuable Brands and number 25on the Brand Finance Global 500 Most Valuable Brands lists. Huawei has also achieved the No. 70 status on Interbrand’s Best Global Brands list in 2017. Earlier this year Huawei was also ranked number 83 on the Fortune 500 companies list.