Aug 10, 2018

‘Aura’ to radiate best of authentic Indian ethnicwear to Colombo 

Indian ethnicwear had always stood the sands of time, remaining a quintessential sense of fashion, grace and elegance, especially in Asia. 

Be it saris, lehengas, kurtas or otherwise, Indian ethnicwear has held its own in global fashion arenas, and are worn with immense pride by Indians, Asians and non-Asians alike.

In Sri Lanka, Indian ethnicwear is highly in demand, especially when top-notch fashionable events such as family weddings are in order. In such instances, Sri Lankans do not hesitate to travel to India to find that ‘perfect’ outfit. Now, instead of flying out in search of the perfect outfit, ‘Aura’ brings the best of high end Indian ethnicwear right down to Sri Lanka. 

‘Aura’ redefines the concept of an Indian fusion boutique , using 100% pure fabrics, texturing and detailing, a unique fusion of style. With works varying from patch-work with gorgeous embellishments and pioneers the use of Indian textiles such as bandhani, gota work, block printing, etc into modern context. Additionally, ‘Aura’ introduces new concepts such as batik work, indigenous embroidery and subtle texturing, relentlessly supporting heritage Indian crafts like chikankari, benarasi, Kashmiri and phulkari.
Located at #95, Rosmead Place, Colombo 7, the store will be launched tomorrow (August 11) at 11.00 am amid the presence of dignitaries, artistes and socialites of the chic Colombo society.
In the already saturated ethnicwear boutiques in Sri Lanka, ’Aura’ pedestals itself with exclusive handcrafted Indian ethnicwear : handpicked haute couture pieces ranging from luscious silks to soft cottons ranging from several categories - saris, lehengas, kurthas as well as a broad and stunning bridal collection. The collection is also complimented by exclusive handcrafted accessories. Like its name, ‘Aura’ radiates the Indian cultural touch, excellent craftsmanship, authenticity and exclusiveness in each of its pieces.

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