BIZ
Apple is the world’s first $1 trillion brand: Kantar
Kantar BrandZ’s Top 10 Most Valuable Global Brands 2024 has named Apple as the world’s first trillion-dollar brand, holding onto pole position for the third consecutive year.
Google, Microsoft, and Amazon join Apple atop the rankings, with McDonald’s rounding up the top 5.
Demonstrating how effective AI has become for driving brand value, NVIDIA has lept 18 places to crack the top 10 for the first time, holding sixth position with a 178% year-on-year brand value increase.
Facebook rejoined the Top 10 after a one-year absence, while Oracle joined the Top 10 for the first time.
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