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Instagram tests forcing users to watch adverts

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Instagram is testing adverts that users cannot skip past.

The social media platform currently allows people to swipe or scroll past adverts that appear in its main feed of images and videos, as well as in its Stories and Reels feeds.

But it is now trialling a feature called “ad break”, which users say they can not flick past as usual.

Images shared online show a timer, which counts down to zero before normal functionality can resume.

“Sometimes you may need to view an ad before you can keep browsing,” the Meta-owned platform tells those who click for more information.

Instagram has confirmed to the BBC that a trial is underway.

“We’re always testing formats that can drive value for advertisers,” it said in a statement, adding that it would provide further updates if the test resulted in permanent format changes.

In a subsequent statement, Meta said it was “always experimenting with new products and ad solutions in line with the evolving consumer trends and business needs.”

‘Ad dollars’
It remains to be seen if the trial pleases advertisers – but it certainly does not appear to have gone down well with users.

One person on Threads called the move “bonkers” – adding that it “seems like an aggressively pushy move to earn more ad dollars for Meta”.

Others have raised the prospect of boycotting the platform.

“We will simply not be scrolling,” said one X (formerly Twitter) user.

Meta is not the first big tech firm to force people to watch adverts.

YouTube is known for showing non-skippable ads to users watching videos on its platform or TV app who do not pay for its ad-free premium tier.

Advertisers can target YouTube viewers with 15 to 30 second-long, non-skippable promotional videos that appear before, during or after other videos if they want people to view their entire message.

They can also advertise using similarly non-skippable “bumper ads” – shorter videos of up to six seconds long – on YouTube videos.

Some users have responded by turning to ad blocking tools and browser extensions as a way around adverts that interrupt videos on the platform.

Google, YouTube’s parent company, is in turn trying to clamp down on ad blockers.

However it is not clear that forcing users to watch more ads actually helps companies’ bottom lines.

A study carried out by TikTok, published in January, suggested forcing viewers to watch adverts might actually lead to less engagement.

More than 70% of its participants said they were more likely to engage with the experience of an advert if there was an option to skip it.

(BBC News)

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Visit of CII CEOs delegation to Colombo (Pics)

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A CEOs delegation of the Confederation of Indian Industry (CII), led by Mr. Sanjiv Puri, Immediate Past President, CII and Chairman & Managing Director of ITC Limited, visited Colombo from 29 June to 02 July 2025. 

The visit followed an invitation extended by the President of Sri Lanka during his State Visit to India in December 2024. The delegation comprised over 15 prominent Indian business leaders representing diverse sectors including hospitality, manufacturing, energy, healthcare, textiles, and tourism, among others.

During the visit, the CII delegation also called on the President and the Prime Minister of Sri Lanka. The leadership briefed the Indian business representatives on the constructive measures undertaken by the government to foster a supportive economic climate, promote investment, and ensure fair and transparent business practices.

In addition, the delegation held wide-ranging discussions with several senior Ministers and officials of the Government of Sri Lanka, including the Minister of Energy; Minister of Industry and Entrepreneurship Development; Minister of Labour and Deputy Minister of Economic Development; Minister of Trade, Commerce, Food Security and Cooperative Development; and the Chairman of the Board of Investment of Sri Lanka. These discussions explored avenues for investment-led collaboration and sector-specific partnerships.

A key highlight of the visit was a CEOs’ Roundtable organised by the High Commission of India on 30 June at ITC Ratnadipa, in collaboration with the Ceylon Chamber of Commerce (CCC). The CCC delegation was led by Mr. Krishan Balendra, Chairman and CEO of John Keells Group. The Roundtable witnessed in-depth deliberations on strengthening bilateral economic cooperation and identifying new opportunities for collaboration. High Commissioner of India to Sri Lanka – Mr. Santosh Jha also participated in the interaction.

To mark the occasion, the High Commissioner hosted a networking reception that brought together prominent business leaders, senior ministers, and political leaders. The event also witnessed the participation of leading trade and industry chambers from across Sri Lanka.

The visit of the CII CEOs delegation successfully identified various areas of mutual interest for forging further economic linkages and trade connections. It also highlighted the commitment of apex Indian chambers of commerce, such as CII, to deepening existing economic ties, promoting investment-led partnerships, and exploring new avenues for collaboration between India and Sri Lanka.

The delegation included : 

  • Dr Nandini Rangaswamy – Chairperson, GRG Educational Institutions & Managing Director, Chandra Group of Companies
  • Dr S Chandrakumar – Founder & Executive Chairman Kauvery Group of Hospitals
  • Mr CK Ranganathan – Chairman & Managing Director CavinKare Pvt Ltd
  • Mr G R Anantapadmanaban – Managing Director GRT Group
  • Mr VKC Razak – Chairman, CII Kerala State Council & Managing Director of VKC Footgear Pvt. Ltd.
  • Mr Dipak Das – Managing Director Lanka IOC PLC
  • Mr Christo George – Convenor CII Kerala Manufacturing MSME & Export Panel, Chairman and Managing Director of Hykon India Limited
  • Mr Sohel Firoz Kazani – Founder and Managing Partner of Interport Impex Private Limited (Bharat Freight Group)
  • Mr Sunin Sunny – CEO of Ecospice Ingredients Pvt Ltd.
  • Mr Ravi Dolli – Member, CII Maharashtra Manufacturing Panel & CEO of Alloy Steels
  • Mr Rahul Nayak – Head of International Business TVS Motor Company
  • Ms Neerja Bhatia – Deputy Director General Confederation of Indian Industry
  • Mr Saikat Roy Chowdhury – Executive Director of International Confederation of Indian Industry
  • Mr Manish Mohan – Senior Director of International Confederation of Indian Industry

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Lanka IOC donates Rs. 100 mn. to the President’s Fund

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The Lanka Indian Oil Company (LIOC) has donated Rs. 100 million to the President’s Fund.

Mr. Dipak Das, Managing Director of Lanka Indian Oil Company, handed over the relevant cheque to Dr. Nandika Sanath Kumanayake, Secretary to the President, at the Presidential Secretariat today (July 04).

It is noteworthy that this donation is in addition to the contributions Lanka Indian Oil Company already makes to the education, health and cultural sectors in the country.

Mr. Roshan Gamage, Senior Additional Secretary to the President and a group of representatives from Lanka Indian Oil Company were also present at the occasion.

Mr. Das was a part of the CEOs delegation of the Confederation of Indian Industry (CII) who was in Colombo from June 29 – July 02.

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CBSL takes action against Nation Lanka Finance PLC

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The Central Bank of Sri Lanka (CBSL) has initiated resolution action against Nation Lanka Finance PLC (NLFP), effective from today (July 04) due to continuous violations of the Finance Business Act No. 42 of 2011 and related regulatory directives. 

The company has been facing a deteriorating financial position marked by capital deficiencies, poor asset quality, ongoing losses, and failure to repay depositors.

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