Connect with us

BIZ

Instagram tests forcing users to watch adverts

Published

on

Instagram is testing adverts that users cannot skip past.

The social media platform currently allows people to swipe or scroll past adverts that appear in its main feed of images and videos, as well as in its Stories and Reels feeds.

But it is now trialling a feature called “ad break”, which users say they can not flick past as usual.

Images shared online show a timer, which counts down to zero before normal functionality can resume.

“Sometimes you may need to view an ad before you can keep browsing,” the Meta-owned platform tells those who click for more information.

Instagram has confirmed to the BBC that a trial is underway.

“We’re always testing formats that can drive value for advertisers,” it said in a statement, adding that it would provide further updates if the test resulted in permanent format changes.

In a subsequent statement, Meta said it was “always experimenting with new products and ad solutions in line with the evolving consumer trends and business needs.”

‘Ad dollars’
It remains to be seen if the trial pleases advertisers – but it certainly does not appear to have gone down well with users.

One person on Threads called the move “bonkers” – adding that it “seems like an aggressively pushy move to earn more ad dollars for Meta”.

Others have raised the prospect of boycotting the platform.

“We will simply not be scrolling,” said one X (formerly Twitter) user.

Meta is not the first big tech firm to force people to watch adverts.

YouTube is known for showing non-skippable ads to users watching videos on its platform or TV app who do not pay for its ad-free premium tier.

Advertisers can target YouTube viewers with 15 to 30 second-long, non-skippable promotional videos that appear before, during or after other videos if they want people to view their entire message.

They can also advertise using similarly non-skippable “bumper ads” – shorter videos of up to six seconds long – on YouTube videos.

Some users have responded by turning to ad blocking tools and browser extensions as a way around adverts that interrupt videos on the platform.

Google, YouTube’s parent company, is in turn trying to clamp down on ad blockers.

However it is not clear that forcing users to watch more ads actually helps companies’ bottom lines.

A study carried out by TikTok, published in January, suggested forcing viewers to watch adverts might actually lead to less engagement.

More than 70% of its participants said they were more likely to engage with the experience of an advert if there was an option to skip it.

(BBC News)

BIZ

1st stock of imported coconut milk to undergo clearance, lab testing today

Published

on

By

The first consignment of imported coconut milk under the Government’s raw material importation programme is scheduled to undergo clearance and laboratory testing today (31), as part of a coordinated initiative by the Plantation Industries Ministry.

This initiative, approved by the Cabinet, aims to supply essential raw materials to industries linked to the coconut sector, aiming to reduce domestic coconut prices and support local manufacturers. The consignment currently under clearance includes products equivalent to 200 million coconuts. They are in the forms of frozen coconut milk, coconut milk powder and chunked coconut with testa (non-copra), imported as part of the programme initiated in March 2025. The stock will be used primarily in the coconut milk powder industry, which has been facing raw material shortages. The Plantation Industries Ministry expects this move to reduce the pressure on local coconut supplies and contribute to a drop in retail coconut prices.

(dailynews.lk)

(Except for the headline, this story, originally published by dailynews.lk has not been edited by SLM staff)

Continue Reading

BIZ

BoC employees to strike over unpaid incentives

Published

on

By

Employees of all Bank of Ceylon (BoC) branches have decided to walk out of service at 12.30 pm today (May 29).

The decision has been taken over the current management not taking the initiative to provide them with the 06-month incentive package approved by the Board of Directors, according to the Bank Employees’ Union.

Central Committee member of the Bank Employees’ Union – Najith Wijeratne, stated that they will initiate a token strike if this issue is not resolved by June 06.

BoC employees have also held lunchtime protests yesterday (May 28) in front of 22 branches in major cities islandwide.

Continue Reading

BIZ

Imported salt released to market

Published

on

By

The National Salt Ltd. says that 2,800 MT of salt imported from India have been released to the market.

It says the food-grade salt stock, which arrived on May 23, is being distributed to the market through local salt sales agents for consumer sale.

The Ministry of Industry and Entrepreneurship Development states that Lanka Salt Ltd. is importing 10,000 MT of salt, while over 100 importers, including those from Pettah, are bringing in an additional 100,000 MT.

Continue Reading

Trending

Copyright © 2024 Sri Lanka Mirror. All Rights Reserved