Prima Noodles sued for misleading consumers!
The Consumer Affairs Authority (CAA) has filed a case against Ceylon Agro Industries Limited, which manufactures and distributes Prima Noodles, and Keells supermarket chain owned by John Keells Marketing Services (Pvt) Limited.
The case has been filed for continuing to display an advertisement for a raffle draw even after it has been ended.
The CAA filed the case against Prima and Keells under the case number B77686/05/2023 and has pointed out that these companies have deceived and misled the consumer.
Accordingly, the two companies were accused of misleading and deceiving the consumers by selling Prima Noodles with a sticker printed on it about a raffle draw even after it ended.