Rage Coffee launched in Sri Lanka (Pics)

Popular Indian coffee product – Rage Coffee was launched into the Sri Lankan market yesterday (14).

With crystalized coffee beans sourced from Ethiopia and India, Rage promises a superior cup of 100% plant based coffee with a higher caffeine hit coming in a variety of blends to kickstart the day.

The product range features the more cost effective option – Silk Blend range, which includes blends such as Belgian Chocolate, Vanilla Velvet and Creamy Hazelnut. The premium range includes blends such as Irish Hazelnut, Dark Chocolate, Creme Caramel, French Vanilla and Butterscotch Delight.

Rage coffee is exclusively retailed in Cargills outlets while online orders can be placed via its website – www.RageCoffee.lk

The product is a brainchild of Bharat Sethi and was initially launched in 2018 in India. India’s star cricketer – Virat Kohli is also a partner and brand ambassador of Rage Coffee.

It is being brought down to Sri Lanka as a part of the diverse portfolio of imports by Staple Mark, a subsidiary of Cliphs Pvt. Ltd. led by Arunen Vengadasalam, which is one of Sri Lanka’s largest stationery suppliers and distribution.

Addressing the launch, Mr. Arunen Vengadasalam said, “When we discovered how other leading instant coffee producers serve their product we were inspired to look within the market for a product of much higher quality and nutrition. Where other instant coffee producers digress so far as to use the shells of the coffee beans that have fallen on the floor and should actually be disposed of, we sourced a producer who values and prioritizes the finest coffee grounds…”

“Rage is designed to cater to all tastes and preferences. We believe Sri Lanka deserves the best and Rage Coffee is our way of contributing to the rich tapestry of flavours that make this country unique,” he added.

Sri Lanka’s evolving coffee culture, where people are exploring increasingly diverse flavours, has presented the ‘perfect opportunity’ for us to introduce Rage Coffee, he further noted.

In a recorded statement, Mr. Bharat Sethi, founder and CEO of Rage Coffee also extended his thanks to Mr. Vengadasalam and the Staple Mark team for partnering with them and their vision of  “making Rage Coffee the go to and most prolific coffee brand for all Sri Lankans.”

(Pics : Shanika Jayasekara)