The song that dropped Friday morning, was tipped to smash several records and it did so, within the first hour of its release. According to reports, RM, V, Jin, J-Hope, SUGA, Jung Kook and Jimin broke not one, but three records as soon as they dropped the song.
BTS outdid themselves and broke three records they set in 2020 with 'Dynamite'. Their new song, 'Butter' officially had the biggest YouTube Premiere of all time, with 3.89 million viewers watching the song launch live. They also got the record for the fastest music video in YouTube history to hit 10 million views, a feat they achieved in just 13 minutes.
It also became the fastest music video in YouTube history to surpass 20 million views. They clocked in the views in just 54 minutes, much faster than the 'Dynamite' record of 1 hour and 14 minutes.
Speaking about the song at the 'Butter' global press meet, Jimin said, "With the title 'Butter', you know the song is for easy listening. 'Smooth like Butter' is a cute song that will melt into you. It is smooth, charismatic and we have tried to put all these feelings into it."
Sharing their thoughts on feeling 'pressured' about having the song debut on the number 1 spot on Billboard's 100, SUGA said, "It's a little pressure but we are thankful for all it all. It is a summer song and summer is here. I think we can do it and reach number 1 on Billboard 100."
'Butter' is BTS' second English language single after the smashing release of their 'Dynamite' in 2020.