Jan 12, 2021

SL to sign MoU to market Pure Ceylon Tea in China Featured

Sri Lanka is to sign another agreement with China, this time to market tea online.

Cabinet approval has been granted to sign a Memorandum of Understanding (MOU) with Fujian Star China International Trade Company Ltd to market Pure Ceylon Tea across online and offline platforms within China.

The agreement will be signed between the Sri Lanka Tea Board and Fujian Star China International Trade Company Ltd, a subsidiary company of Bennie Tea Industry Company Limited - which is engaged in tea import, export, and in e-commerce.

Under the MoU, the Chinese company has agreed to develop a 5G online marketing platform that caters the network of storing and handing over in China and marketing Sri Lanka Tea logo online, apart from distributing Sri Lankan Tea in China.

The proposal was submitted by the Minister of Plantation.

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