Now in its 18th year, the theme of this year’s Best Global Brands report is “Growth in a Changing World”, and examines three key components: People, Technology and Brands. The combined total value of the world’s top brands, US$1,871,730 $m, is an increase of 4.2% from the previous year while 42% of that amount can be found in the Top 10 brands on the table.
Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in the world, with technology as the dominant sector. This year, the list also features three new entrants: Ferrari, Netflix and Salesforce.com, who make their first appearance on the list, Media release issued by the company said.
“We are living in one of the most exciting periods of change – societal, technological, industrial – that impacts every aspect of commerce and life,” said Jez Frampton, Global CEO of Interbrand. “In this ever-shifting context, growth becomes more challenging, which is why businesses need brands more than ever. The Best Global Brands understand that brands are the platform for growth,”he said.
For five consecutive years, Apple and Google continue to hold the top positions. Closely following Coca-Cola, Amazon, Samsung, Toyota , and Facebook, which break into the Top 10 for the first time. Mercedes-Benz and IBM were among the Top 10. Frampton said the most significant change in the list is the continued rise of technology-centric brands, especially among the Top 10.
Michel Nugawela, CEO, MND/Sri Lanka partner for Interbrand, said “Interbrand’s Best Sri Lankan Brands league table would be modeled on Best Global Brands so the world’s gold standard in brand valuation methodology will be used for the ranking.