The Consumer Affairs Authority (CAA) has issued a special gazette notification to regulate the activities of online sellers and sellers operating on digital platforms.
The relevant directives are intended to protect the consumers, according to the communiqué issued by the CAA chairman Shantha Niriella on May 17.
The CAA notes that e-commerce entities or platform operators engaged in marketing and selling of any goods should comply with the conditions set out in the gazette notification when carrying out any activity specified under the three stages of a transaction; pre-purchase stage, purchase stage and post-purchase stage.
During the pre-purchase stage, the e-commerce entities or platform operators are required to abide by fair business, advertising and marketing practices. They must refrain from making any representation or omission, or engaging in any deceptive, misleading, or anti-competitive practices when advertising any goods.
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