World Social Media Day is marked today (June 30).

Social media has become an integral part of our daily lives, revolutionizing the way we connect, communicate, and share information. World Social Media Day celebrates the power and impact of social media platforms in bringing people together from all corners of the globe.

This year’s theme for World Social Media Day is ’empowering voices and building communities,’ which emphasises the power social media gives to users and businesses to echo their opinions and messaging and make an impact through content-based storytelling among their loyal follower bases.

The World Social Media Day was founded by tech media company Mashable in 2010 to recognise the rapid influence of social media on how people connect and showcase their creative instincts through it.

SixDegrees was the first social media networking site launched on the internet back in 1997 and allowed users to connect with their friends and families through different features, ultimately paving the way for leading social media platforms like X (formerly Twitter), Instagram and Facebook.

over 4.9 billion people across the world are estimated users on various platforms with an average social media user spends 2.5 hours daily on these apps.