Oct 12, 2018

Delifrance indulges ‘Sharing the French way of life’ (Pics)

‘Sharing the French way of life’, Softlogic Restaurants Pvt Ltd, the Authorised Franchisee for Delifrance in Sri Lanka, and a fully owned subsidiary of Softlogic Holdings PLC, together with Delifrance, hosted a cookery demonstration with the highly acclaimed 2 Starred Michelin Chef Michel Roth.

The event was held at the Delifrance premises located at the Odel, in Alexandra Place, Colombo.

Chef Roth celebrates a 5-yr relationship with Delifrance.

"With the support and expertise of softlogic, Delifrance is very confident of our capacity to accelerate and a development in Sri Lanka. there will be new outlets in the coming months in Colombo and we will start working out a new generation stores together in order to share with our guests and even more enticing food and drink offer," said Fabrice Herlax, the chief marketing and operations officer for the Delifrance franchise International in Paris.

"Chef Roth's presence in Sri Lanka signifies the strong relationship between authorised franchisee Softlogic and Delifrance, while Delifrance themselves view Sri Lanka as a market with tremendous potential to expand their own unique French Bakers cuisine. With growing urbaniasation in the country and consumers looking for more unique food experiences and offeringan experiences, Delifrance is best positioned to capitalize on this market potential, while French cuisine and the cafe culture is a strong trend in the urban Metropolis of Colombo and is infact rapidly growing," said Desiree Karunaratne, Group marketing Director for Softlogic Holdings Private Limited.

Delifrance offers a unique combination of French recipes adapted to local taste and this is exactly what Chef Roth demonstrated with the creations Pain Surprise and the Michel Roth - croissant Paris Colombo.

(Pics : Shanika Jayasekara)