Writing on his Facebook page, Zuckerberg announced new steps to rein in the leakage of data to outside developers and third-party apps, while giving users more control over their information through a special toolbar.
The scandal erupted when a whistle-blower revealed that British data consultant Cambridge Analytica (CA) had created psychological profiles on 50 million Facebook users via a personality prediction app, which has come under severe criticism from the US and other European countries.
Facebook CEO Mark Zuckerberg apologized for a "major breach of trust," admitted mistakes and outlined steps to protect user data in light of a privacy scandal involving a Trump-connected data-mining firm.
“We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you,” Zuckerberg said, in his first public comments, breaking days of silence, on the harvesting of Facebook user data by a British firm linked to Donald Trump’s 2016 campaign.
“But we also made mistakes, there’s more to do, and we need to step up and do it,” he said.
“This was a breach of trust between Kogan, Cambridge Analytica and Facebook,” Zuckerberg wrote. “But it was also a breach of trust between Facebook and the people who share their data with us and expect us to protect it.”
“We need to fix that.”